Market Intelligence for Better Decisions
I turn data, market signals, competition and trends into actionable intelligence for product, positioning, acquisition, investment and strategy decisions.
Deciding With Too Little Information Is Expensive
Companies often make strategic decisions based on gut feeling, incomplete data or scattered information. Meanwhile, competitors change positioning, new channels emerge, trends gain strength and opportunities go unnoticed.
Market Data Turned Into Action
I structure intelligence collection, analysis and delivery processes using public sources, news, sector data, competitors, social networks, reports and AI. The goal is to transform information overload into clear strategic reading with practical business implications.
Aplicaciones Reales en Producción
Competitor Analysis
Mapping of positioning, offers, channels, prices, messages, differentiators and strategic moves.
Resultado
Clarity on market gaps, threats and differentiation opportunities.
Executive Market Report
Structured synthesis of trends, data, risks, opportunities and recommendations for leadership.
Resultado
Strategic decisions with more context and less dependence on isolated perception.
Trend Monitoring
Recurring monitoring of signals in media, social networks, reports, public data and player movements.
Resultado
Early identification of relevant changes for product, marketing or strategy.
New Market Entry
Research on segment, opportunity size, competition, channels, pains and entry barriers.
Resultado
More structured validation before investing in expansion.
Intelligence for Go-to-Market
Analysis of ICP, messages, categories, channels and narratives to support positioning and acquisition.
Resultado
More precise GTM connected to real market behavior.
Intelligence Dashboards
Dashboards to track competitors, mentions, indicators, trends and data relevant to the business.
Resultado
Accessible and updated intelligence for continuous decision-making.
Common deliverables
- •Strategic market report
- •Competitor and positioning map
- •Trend and opportunity analysis
- •Monitoring dashboard
- •Executive summary for decision-making
- •Positioning, product or GTM recommendations
- •Recurring intelligence update routine
When it makes sense
- ✓The company needs to make strategic decisions with more data and less gut feeling
- ✓There is a need to understand competitors, trends or new markets
- ✓The team wants to launch a product, reposition an offer or enter a new vertical
- ✓Leadership needs clear reports for commercial, product or investment decisions
- ✓There is too much scattered information and little actionable intelligence
- ✓The company wants to turn public data, news and market signals into competitive advantage
When it does not make sense
- ✕When the company only wants generic research without an associated strategic decision
- ✕When there is no hypothesis, market, product or clear objective to investigate
- ✕When the expectation is to predict the future with absolute precision
- ✕When the team does not intend to use findings to change positioning, product, channels or strategy
¿Necesita evaluar la infraestructura o arquitectura de su empresa?
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