A brief history
We need more qualified leads!
Why is the sales team so bad?
They need to close more deals!
When will the farmer team be proactive?
The LTV shows that retention is dropping!
Did the technology squad not fix the business flow?
We don't know the origin of these leads!
Global presence
We are present all over the planet, helping companies and customers connect!
+100mi
in performance media investments
+300
+1.000
Undertaking or leading the growth of a company is not an easy task, not even for the most experienced. We live in a dynamic world with global instability, rapid changes, and the emergence of technological transformations. The perception is that the world is volatile, uncertain, complex, and ambiguous. These events make sense in the face of uncertainties in a rapidly changing, increasingly interconnected, and digital world.
Volatility
Refers to the speed of change in an industry or market and is associated with fluctuations in demand or turbulence. The more volatile, the faster things change.
Ambiguity
Aqui dividimos em dois pontos:O primeiro é a falta de clareza sobre como interpretar cenários e, não se trata de analisar uma grande quantidade de dados, trata-se de fazer análises avançadas para os KPIs certos. Uma situação é ambígua, por exemplo, quando a informação é incompleta, contraditória ou muito imprecisa para tirar conclusões.O segundo ponto é a duplicidade. O mundo se tornou pequeno com mercados altamente competitivos e com centenas de empresas que se proprõe a resolver o mesmo problema através de soluções iguais ou semelhantes.
Todos os eventos acima afetam a performance de uma empresa e se desdobram para novos eventos que afetam a performance de seus colaboradores, acarretando: fragilidade, ansiedade, não linearidade e incompreensibilidade.
Nonlinearity
We live in a world where events seem disconnected and disproportionate. Without a well-defined and standardized structure, it is not possible to create or develop structured organizations. Each individual is struggling to remain active in the market, and each department is struggling to be essential, creating a whirlwind of actions that do not connect.
Uncertainty
It is the inability of people to understand the scenarios they are in. Uncertain environments are those that do not allow any prediction to be made; The more uncertain, the harder it is to predict demand, trends, and fluctuations.
Fragility
The idea is that we are susceptible to catastrophes at any time, and all businesses are built on fragile foundations and can collapse overnight. Whether it is because a competing innovative company has emerged, a competing company has received a large investment, or even a pandemic or war, knowing this makes us anxious.
Misunderstanding is when we encounter answers and the answers don't make sense. So, we need to understand and accept that we don't have control over all aspects of every event that affects our personal and professional lives, but we do have control over how to respond to such events.
Complexity
It's the number of factors we need to consider to make more efficient decisions, their variety and the relationships between them. The more factors, the greater their dynamics, and the more interconnected, the more complex the scenario is.
Anxiety
It is one of the most prevalent pathologies and one of the great evils of the century. It affects not only personal life, but also the labor market. We are living on the edge and this creates a sense of urgency, leading to ambiguous decision-making.
Construir um processo para um ponto final não é suficiente
Over time, paradigm shifts such as technological innovation, product and service disruption, SaaS platform diffusion, digital automation, highly connected social platforms, and consumer behavior have completely eliminated the traditional funnel.
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Y hourglass funnel with focus on LTV
For a company to remain sustainable, it needs to develop strategies and approaches that foster customer loyalty. Developing operations based on longevity and not just on the first purchase.
A tecnologia é a base para qualquer negócio ganhar escala. E a primeira tarefa de toda empresa, antes de se aventurar à crescer, é aplicar cultura de inovação. Estruturando seus departamentos de marketing e vendas com tecnologias de ponta e acessíveis. Potencializando e principalmente otimizando seus fluxos comerciais.
Dominando a jornada de ponta a ponta
Companies win and lose on the battlefield, but to increase their chances of winning more often and reduce their losses, it is necessary to know the attributes of this location. Mastering the journey by covering the weak points is the secret to success.
An excellent general will have the wisdom to understand that: In assessing the terrain, he must check the physical characteristics of a battlefield.
Sun Tzu
Life Cycle Stage
Controlling the dynamics of the life cycle is one of the key elements for sustainable growth. Present in any strategy for any type of company, the life cycle stage allows for granular control of the efficiency of the purchasing journey, mapping sales funnel breakdowns, and maintaining a continuous flow of demand generation.
Modelo de Leadscore
The survival of any company, philanthropic or not, depends entirely on finding people who have a fit with their brand, product, or service, and building a lead scoring model is a fundamental resource within the Life Cycle Stage. With this feature, you automate a process that identifies people interested in your solutions, verticalizing your scale for demand generation and keeping this flow constant and much healthier.
Estrutura do time de vendas
Understanding the sales funnel is the foundation for any strategy, so structuring the commercial operation team for each stage of the lifecycle is one of the essential elements for sustainable and constant growth. Whoever does everything simply does nothing.
Framework de vendas
Sales is not only about relationships, it's also about process. The biggest companies in the world and the fastest-growing companies have some kind of playbook that organizes and levels the entire sales operation, allowing for unprecedented scale gains. Implementing a sales framework brings the huge advantage of optimizing horizontal growth across the entire operation and becomes one of the primary elements for sustainable growth.
DBA
Why you?
Qualification framework
Education
Commitment to solution
DBS
Porque você agora?
Need for a solution
Urgência
Fechamento
Analisar e mensurar atribuição é o fator mais importante para se ganhar escala. As empresas se tornam mais competitivas a cada ano e os investimentos em growth mais que dobram neste mesmo período. Ser uma empresa omnichannel significa estar presente em todos os pontos de contato com a sua persona, inclusive em anúncios.
Sou mentor nos principais programas de aceleração do mundo
Quem é o seu mentor
Giovanni Cocco
Graduated in Analysis and Systems Development, my passion for technology started at the age of 9, with programming, and at 12 I was already assembling computers. At 19, I developed and marketed e-commerce platforms using Magento, realizing the need to help clients attract consumers.
I decided to deepen my knowledge in customer acquisition and mastered the areas of marketing, neuromarketing, and sales, becoming an expert in the essential tripod for business growth: Technology, Marketing, and Sales. At 25, I already had two companies and in 2017, I founded a growth consultancy, helping over 300 companies and providing 1,000 mentoring sessions to startups.
In 2019, I started the development of LeadPool, a SaaS platform focused on marketing and sales. For 2023, I am investing in a retail e-commerce with advanced technology and innovative features, such as customer journey tracking, automated post-sales, and seamless integration with logistics.
In 2019, I started developing a SaaS platform focused on marketing and sales, called LeadPool, which became my fourth company. For 2023, I am investing in a retail e-commerce with cutting-edge technology, complete customer journey tracking, automated post-sales, and fully self-service, seamless integration with logistics, and a notification center that keeps employees and customers informed at each stage.
Como eu posso te ajudar?
Mentoria para equipes
An 8-week growth program where I share all my knowledge with you and your team.
Agende um bate papo
Auditoria de growth
For companies and startups that need senior analysis in their strategies to apply improvements and increase performance.
Agende um bate papo
Consultoria de growth
Para grandes empresas e startups a partir da série B que atuam em diversos territórios e precisam de ajuda na implementação da estratégia.
Agende um bate papo