Reference
Events
What is an event?
Last updated: Mar 14, 2024
Events are actions that happen on your website. Standard events are predefined by KAEO and can be used to log conversions. See below for a list of the standard events for the KAEO Pixel.
Standard events
| Website action | Description | Standard event code |
|---|---|---|
| Lead | A submission of information by a customer with the understanding that they may be contacted at a later date by your business. For example, submitting a form or signing up for a trial. | capture('lead'); |
| Add to cart | The addition of an item to a shopping cart or basket. For example, clicking an Add to Cart button on a website. | capture('add_to_cart'); |
| Checkout started | The start of a checkout process. For example, clicking a Checkout button. | capture('checkout_started'); |
| Add payment info | The addition of customer payment information during a checkout process. For example, a person clicks on a button to save their billing information. | capture('add_payment_info'); |
| Purchase | The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page. | capture('purchase', {value: 0.00, currency: 'USD'}); |
| Identify visitors | Linking events to specific users enables you to build a full picture of how they're browser your site/app across different sessions, devices, and platforms. See more | identify( 'distinct_id',{ email: 'email_here', name: 'name_here' } ); |
Pageview events
$pageview events are automatically sent when using the JavaScript snippet. You can disable this by setting capture_pageview: false in the initialization config.
You can manually send pageview events by calling capture('$pageview'). This is necessary for single-page applications like React, Next.js or Vue, since otherwise a pageview event is only sent for the first page.