About

Growth Hacker e Full Stack Digital Marketer.

Growth Hacker e Full Stack Digital Marketer.

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With a background in System Analysis and Development, I am a professional who has been immersed in technology since childhood. My passion for programming started at the age of 9, and by 12, I was already demonstrating and building computers. At 16, I developed various computer solutions for family and friends, always seeking to expand my knowledge and skills.

Until the age of 18, I created several tools and tested countless solutions available in the market. At 19, I started developing and commercializing e-commerce platforms using Magento. However, I realized that many of my clients had difficulties in maintaining their platforms in operation due to a lack of knowledge about attracting customers.

Realizing an opportunity, I delved into the study of customer acquisition and discovered the concept of leads. From that moment on, I dedicated myself to learning and growing as an entrepreneur and professional, mastering the areas of marketing, neuromarketing, and sales. I became one of the few experts to master the essential triad for scaling any company: Technology, Marketing, and Sales.

At 25, I already owned two companies and, in 2017, I founded a third growth consultancy. So far, I have helped over 300 companies in various industries and sizes, in addition to providing over 1,000 mentoring sessions to series A, B, and C startups.

In 2019, I started developing a SaaS platform focused on marketing and sales, called LeadPool, which became my fourth company. For 2024, I'm investing in a cutting-edge retail e-commerce with complete customer journey tracking, automated post-sales and completely self-service, seamless integration with logistics channels, and a notification center that keeps employees and customers informed at every step.

I have ambitious plans for the coming years. In 2025, I intend to launch a new SaaS platform focused on performance media and artificial intelligence, which promises to be a game changer in the market. For 2026, I plan to develop another SaaS platform, this time focused on the medical community, which will bring significant innovations to the segment.

My solid foundation of knowledge in technology, marketing, and sales allows me to face challenges and invest time and resources in innovative projects. I believe that knowledge is the foundation for achieving any goal, and it is with this mindset that I continue to improve and expand my presence in the market.

Growth

Life cycle

Assignment

MQL

SAL

SQL

SQO

Inbound

Outbound

ABM

ABS

SDR

MDR

BDR

Closer

Farmer

SPIN Selling

GPCTBAC&I

AIDA

Conversion playbook

Blackbook

Inside sales

Performance media

Google Ads

Meta

Linkedin Ads

Taboola

Outbrain

Criteo

Shopback

AdMob

Vivo Ads

Globo Ads

Microsoft Advertising

Mídia programática

Marketing stack

LeadPool

Hubspot

Marketo

Eloqua

ActiveCampaign

Pardot

Salesforce Marketing Cloud

Google Analytics 4

Google Analytics 360

Google BigQuery

Clarity

Tech stacks

Posthog

Segment

Google Tag Manager

PowerBI

Tableau

Metabase

Make

Zapier

© 2023 Giovanni Cocco

CNPJ: 30.371.719/0001-08 | Razão Social: H&G Business Eireli

© 2023 Giovanni Cocco

CNPJ: 30.371.719/0001-08 | Razão Social: H&G Business Eireli

© 2023 Giovanni Cocco

CNPJ: 30.371.719/0001-08

Razão Social: H&G Business Eireli