The importance of advanced security audits for WordPress
Effective prevention against attacks in WordPress depends on meticulous analysis. Discover how to hunt malicious code and config errors.
strategyB2B sales funnel - how to build one from scratch and drive predictable revenue
Learn how to build a B2B sales funnel from scratch. Define your ICP, structure pipeline stages, integrate CRM and generate predictable revenue.
operationsSales playbook - how to create a guide your team actually uses
Create a sales playbook your team actually executes. Structure messaging, objections, qualification and automation to scale sales with consistency.
managementSales operations - 7 mistakes that destroy your revenue predictability
Discover the 7 most common sales operations mistakes. Fix gaps in data, process and management to achieve real revenue predictability.
technologyAI in marketing - how to use artificial intelligence to scale revenue
Learn how to apply AI in marketing. Build AI-Native products, automate campaigns and scale revenue with intelligent agents and LLMs.
Serverless ArchitectureServerless architecture - how to scale digital products at minimal cost
Discover how serverless architecture with Next.js and Cloudflare Workers cuts costs and accelerates the launch of scalable digital products.
Go-to-MarketGrowth and sales funnel - how to build a conversion machine
Build a growth-driven sales funnel. Integrate server-side tracking, CRM and paid media to generate qualified leads and scale recurring revenue.
Applied AIHow to integrate AI implementation in business into real operations
Discover how AI implementation in business can automate processes, connect data, and reduce costs. Learn how to apply AI in real operations.
APIs & IntegrationsWhy system integration via API means the end of manual tasks
System integration via API eliminates rework and connects ERP, CRM, and E-commerce. See how to automate your commercial operation and scale fast.
E-commerceE-commerce optimization strategies to increase conversions and recover carts
Learn e-commerce and checkout optimization techniques. Reduce cart abandonment and increase sales with tracking, CRM, and automation.
Software DevelopmentThe right time to swap generic systems for custom software
Understand why investing in custom software is the best choice when operations grow. Ditch spreadsheets and scale with robust digital products.
Data and TrackingHow server-side tracking changed the way I measure results
Understand why server-side tracking is vital for data accuracy. See how I use this technology to prevent data loss caused by ad-blockers.
Revenue and MonetizationStructuring revenue models for high scale digital products
Learn how I design revenue models for digital products. See real examples of SaaS, AdTech, and how to optimize billing to grow.
Market IntelligenceUsing market intelligence with artificial intelligence to anticipate trends
Discover how I apply market intelligence with artificial intelligence to monitor competitors and find opportunities before everyone else.
Applied AIHow AI agents in sales are replacing manual SDR work in the commercial process
Discover how I use AI agents in sales to qualify leads, summarize meetings, and free the commercial team to focus exclusively on closing deals.
Applied AIUsing corporate RAG to transform documents into internal copilots
Understand how I use corporate RAG to connect company knowledge bases to artificial intelligence safely and privately.
Applied AIThe impact of AI backoffice automation on reducing operational costs
See how I implement AI backoffice automation to extract data, validate invoices, and eliminate repetitive manual tasks in companies.
Applied AIWhy investing in AI architecture generates more return than just training your team in prompts
Understand why integrated AI architecture outperforms basic prompt courses. Discover how to create robust systems connected to your database.
Applied AIHow an AI customer service agent reduced our response time to seconds
Learn how an AI customer service agent replaces rigid IVRs. Improve customer experience with instant support integrated into your system.
CustomersHow B2B campaign structuring scaled Azion acquisition in Brazil and the US
See how B2B campaign structuring in Google Ads and LinkedIn Ads generated qualified growth for Azion in Brazil and the United States.
CustomersHow Aeskins Pharmaceuticals structured full-funnel growth with data and positioning
Read the Aeskins Pharmaceuticals case: full-funnel strategy, data lake with BigQuery and Power BI, positioning, inbound and outbound marketing.
CustomersHow Aeskins Pharmaceuticals adapted Magento for e-commerce and external sales reps
Read the Aeskins Pharmaceuticals case: Magento development, commercial journey design, and store customization for external sales reps to place orders.
CustomersHow Aeskins Pharmaceuticals integrated Magento, TOTVS, WMS and AWS to control orders and fulfillment
See how Aeskins Pharmaceuticals structured Magento, TOTVS, WMS and AWS with RDS, Load Balancing, Route 53, CloudFront and firewall rules.
CustomersHow Shopfisio strengthened management of Brazil's largest aesthetics e-commerce with Power BI
Read the Shopfisio case: development, maintenance, and evolution of strategic Power BI dashboards for leadership and business teams.
CustomersHow AOFIO built a WooCommerce e-commerce operation with more control
Read the AOFIO case: Figma design, WooCommerce development, and structuring an online store with clear navigation, catalog, and checkout.
CustomersHow AOFIO structured AWS and WMS for e-commerce performance, fulfillment and tracking
See how AOFIO structured AWS with EC2, RDS, Load Balancing, Route 53, CloudFront, firewall, and WMS integration for fulfillment and tracking.
CustomersHow AOFIO structured growth for consumers, physicians and clinics
See how AOFIO structured growth campaigns with Google Ads using SKAGs, awareness levels, Meta Ads, and LinkedIn Ads for physicians and clinics.
CustomersHow server side tracking implementation structured data funnels for Azion
Understand how server side tracking implementation, data layer, and Mixpanel transformed the way Azion measures MQLs and PQLs.
CustomersIntegrating CRM and product data to scale lead nurturing at Azion
Discover how integrating HubSpot, lead scoring, and platform usage data allowed nurturing technical leads and accelerating conversions at Azion.
CustomersThe flawless GA4 migration and creation of advanced funnel reports at Azion
See how we executed the migration from Universal Analytics to GA4 at Azion, mapping product events and creating advanced funnel reports.
CustomersHow performance campaign structuring scaled WeWork bookings across Latin America
Learn about the WeWork case: performance campaign structuring in Google and LinkedIn Ads to generate MQLs and SQLs in five countries simultaneously.
CustomersHow Bionovis reorganized its website for physicians and managers
How the Bionovis website reconstruction in React reorganized content, search, and conversion for physicians, hospitals, and clinics.
CustomersHow Bionovis engaged thousands of physicians using React
See how Bionovis developed an exclusive portal for physicians: a secure React and PostgreSQL web app with hundreds of scientific resources.
CustomersEcommerce and catalog optimization for the Elephant Sanctuary
WooCommerce infrastructure improvement with plugin cleanup and updated catalog configuration for Google Shopping and Meta Ads.
CustomersDoubled Meta Ads revenue for the Elephant Sanctuary
Precise cluster adjustments and budget pacing in Meta Ads that doubled the Elephant Sanctuary revenue.
CustomersWhatsApp cart recovery for WooCommerce at the Elephant Sanctuary
Custom WooCommerce plugin creation that automatically recovers abandoned carts via WhatsApp using the Evolution API.
CustomersHow Antonella built a custom SaaS CRM for private schools
See how Antonella transformed its agency expertise into a SaaS CRM for schools using Next.js, Supabase, and WhatsApp Cloud API.
CustomersHow Jovem Pan built a subscription platform for sector reports
How Jovem Pan created an annual subscription platform for sector reports to qualify clients for its broader product ecosystem.
CustomersHow JP Analytics turns news audience behavior into market intelligence
How JP Analytics tracks journeys across the Jovem Pan ecosystem and gives companies insight into the content their audiences consume.
CustomersHow Tendy turned LLMs into a Business OS with memory, RAG and integrations
Read the Tendy case: a multi-tenant LLM platform with API gateway, model aliases, RAG, memory, Nango integrations, dedicated deployments and billing.
CustomersHow Constellation structured a commercial gateway for LLMs, RAG and fine-tuning
Read the Constellation case: an LLM platform with API gateway, model aliases, RAG, LoRA, marketplace distribution and token billing.
CustomersHow NotPixel created a contextual ads layer for LLM-based products
Read the NotPixel case: a contextual ads SDK for LLMs with semantic matching, privacy, streaming, tracking and multi-provider support.
AI implementationWhy most AI projects don't make it past the pilot
Understand why AI projects stall after the pilot and what changes when process, data, integration, risk and operations enter the project from the beginning.
AI implementationHow to prioritize AI use cases by impact, feasibility, and risk
Use a practical impact, feasibility, and risk matrix to compare AI use cases and choose your first project without relying on opinion or fashion.
AI implementationAI is not a tool: it is a change in the architecture of work
Understand why implementing AI requires redesigning tasks, decisions, roles and controls, instead of just distributing a new tool to the team.
AI implementationHow to calculate the ROI of an AI implementation
Learn how to calculate ROI, payback and total cost of an AI implementation with baseline, verifiable benefits and quality and risk metrics.
AI implementationBuy an AI solution, develop it in-house or integrate tools?
Compare off-the-shelf solution, in-house development and AI integration by the criteria that matter: differentiation, data, deadline, control, risk and total cost.
AI implementationHow to implement AI in customer service
A practical guide to implementing AI in service with triage, knowledge base, customer context, human oversight and quality metrics.
AI implementationAI use cases for business teams
See where AI really helps sales: account research, preparation, CRM registration, follow-up, coaching and prioritization with human control.
AI implementationHow to implement AI in marketing without creating a generic content factory
Use AI in marketing for research, distribution, analysis and operations without multiplying generic content, branding errors and empty volume.
AI implementationAI applications in logistics and supply chain
Discover practical applications of AI in forecasting, inventory, transportation, documents, and exceptions — and the data you need to get started safely.
AI implementationHow to use AI in accounting and financial processes
See how to apply AI to documents, reconciliation, closing, billing and financial analysis with validation, audit trail and segregation of duties.
AI implementationAI for service desk, documentation and IT operations
Apply AI to ticket screening, document search, incident response and IT routines with sources, permissions, approval and operational metrics.
AI implementationAgent, automation or copilot: which architecture to choose
Compare automation, copilot, and AI agent by variability, autonomy, risk, and oversight to choose the right architecture for each process.
AI implementationHow to connect AI to CRM, ERP, WhatsApp and internal systems
Understand the architecture to connect AI to CRM, ERP, WhatsApp and internal systems with APIs, events, identity, validation, queues and logs.
AI implementationWhen to use RAG in a business project
Learn when RAG is the right architecture for connecting AI to documents and business knowledge — and when search, rules or fine-tuning do the trick best.
AI implementationHow to protect business data in AI applications
Protect data in AI applications with classification, minimization, identity, retention, isolation, vendor assessment, and incident response.
AI implementationPermissions, Logs, and Human Oversight on AI Agents
Implement AI agents with least privilege, auditable logs, risk approvals, execution limits, fallback, and secure shutdown.
AI implementationAI implementation plan in 30, 60 and 90 days
A 90-day plan to diagnose, prioritize, bring an AI case into controlled production, and decide to scale with metrics and governance.
AI implementationHow to create an AI committee without increasing bureaucracy
Structure a small, executive AI committee with a mandate, risk criteria, reusable standards, and quick decisions to unlock projects.
AI implementationIndicators that should be measured after AI implementation
Measure value, quality, adoption, risk, and cost after AI implementation with process-linked metrics and clear operational boundaries.
AI implementationHow to prepare employees to work with AI agents
Prepare employees to work with AI agents through real-world tasks, clear boundaries, practice, feedback, and new roles — without generic training.
SEO and GEODoes your company appear when customers ask ChatGPT questions?
Understand how to check if your company appears in ChatGPT responses, which queries to test and how to separate mention, citation and recommendation.
SEO and GEOIs GEO really different from SEO?
Understand where SEO and GEO share fundamentals, where metrics change, and why optimizing for AI does not replace indexing, authority, and useful content.
SEO and GEOHow to test your brand's visibility on AI engines
Build a reproducible viewability test across ChatGPT, Google AI, Perplexity, and Copilot with clear prompts, repeats, competitors, and metrics.
SEO and GEOWhy AI recommends your competitors and not your company
Understand why AI engines choose competitors and how relevance, evidence, indexing, authority and consistency influence recommendations.
SEO and GEOWhat makes a company cited as a source by AI systems
See which signals make a page more useful as a source for AI engines: relevance, evidence, clarity, freshness, authority, and technical access.
SEO and GEOHow content, indexing and authority influence visibility in AI
Understand how useful content, correct indexing, and verifiable authority work together to increase eligibility and citability in AI engines.
SEO and GEODoes structured data help in GEO? What really matters
Understand the role of Schema.org and JSON-LD in AI visibility, what they don't guarantee, and which technical and editorial fundamentals take priority.
SEO and GEODoes LLMS.txt improve visibility in Google AI?
No: Google states that it ignores llms.txt. Understand the purpose of the file, when it can be useful and what to prioritize for AI Overviews and AI Mode.
SEO and GEOHow to Create Original, Citable Content Instead of Commoditized Content
Turn expertise, data, and decisions into original content that people and AI engines can verify, cite, and use with confidence.
SEO and GEOHow to track AI Overviews and AI Mode in Search Console
See how Search Console records AI Overviews and AI Mode, the new generative AI report, and how to combine impressions, pages, and conversions.
SEO and GEOGEO audit: what should be analyzed
Here's what a GEO audit should evaluate: prompts, citations, competitors, crawling, indexing, entities, content, authority, and measurement.
SEO and GEOAI visibility checklist for B2B companies
Use this checklist to evaluate B2B presence in AI responses: category, use cases, evidence, integrations, security, sources, and measurement.
SEO and GEOAI visibility checklist for e-commerce
Evaluate e-commerce visibility in AI mechanisms: catalog, products, inventory, policies, reviews, structured data, authority and measurement.
SEO and GEOHow to compare your brand’s visibility to that of your competitors
Compare brands in AI engines with the same set of prompts, repeats, and metrics for mention, citation, accuracy, sources, and share of response.
SEO and GEOThe cost of not appearing in new search journeys
Understand how to estimate the cost of absence in AI responses without inventing attribution: demand, consideration, traffic, conversion, and competitive learning.
SEO and GEOPublic analysis of Nubank's AI visibility
A public analysis of the signals that make Nubank understandable and quotable: entity, products, content, update and external sources — without an invented score.
SEO and GEOAI visibility benchmark by segment
Create AI visibility benchmarks by segment without comparing incompatible markets: prompts, brands, platforms, metrics, sample and limitations.
SEO and GEOWhat has changed in generative search in 2026
See the changes in 2026: integration between AI Overviews and AI Mode, new visibility reports and guidance against GEO hacks.
SEO and GEOErrors that prevent AI engines from understanding a company
Learn about the technical, editorial, and entity errors that make it difficult for AI to understand your business: blocks, ambiguity, generic content, and conflicting facts.
SEO and GEOHow to turn insider knowledge into quotable content
Create a process to transform data, projects, experts, tickets, and internal decisions into original, verifiable, publish-safe content.