Last updated: February 11, 2026

Privacy Policy

We take the privacy of our visitors seriously. This policy describes what data we collect, how we use it, and what your rights are.

1. Data We Collect

We automatically collect browsing data when you visit our site. This includes IP address (anonymized), browser type, operating system, pages visited, time spent, and traffic source. We do not collect sensitive data such as social security numbers, financial data, or health information.

2. Purpose of Use

We use the collected data exclusively to: analyze site performance, measure the effectiveness of digital marketing campaigns, improve user experience, personalize relevant ads, and generate aggregated audience reports.

3. Analytics Tools

Google Analytics 4 (GA4)

Traffic analysis, user behavior, and conversions. Data is processed by Google with IP anonymization enabled.

Google Tag Manager (GTM)

Tag manager that orchestrates tracking script implementation. Does not collect data directly.

PostHog

Product analytics with session recording, feature flags, and conversion funnels. Data processed with a privacy-first approach.

4. Advertising Platforms

Meta Ads (Facebook & Instagram)

Conversion pixel for campaign measurement. Tracks actions like visits, clicks, and conversions after ad interaction.

Google Ads

Conversion and remarketing tag. Measures campaign ROI and displays personalized ads across the Google network.

LinkedIn Ads

Insight Tag for conversion tracking and professional audience segmentation.

Pinterest Ads

Conversion tag for campaign measurement and lookalike audience creation.

X Ads (Twitter)

Conversion pixel for event tracking and campaign optimization on the X platform.

5. Cookies and Tracking

We use first-party and third-party cookies. Essential cookies ensure the site functions properly. Analytics and advertising cookies are used as described above. You can manage your cookie preferences in your browser settings.

6. Data Sharing

We do not sell your personal data. We share data exclusively with the platforms listed above for analytics and advertising purposes. Each platform has its own privacy policy and is subject to applicable regulations.

7. Data Retention

Analytics data is retained for up to 14 months in Google Analytics 4. Conversion data on advertising platforms follows each platform's retention policy. Data in PostHog is retained while the account is active.

8. Your Rights

Under the LGPD (Brazil's General Data Protection Law) and GDPR, you have the right to: access your personal data, request correction of inaccurate data, request deletion of your data, revoke consent for cookie usage, and request data portability.

9. Security

We adopt technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. We use HTTPS on all pages and follow information security best practices.

Contact

To exercise your rights or ask questions about this policy, please contact us through the official channels listed in the footer of this website.