E-commerce With Technology, Data and Conversion
I structure e-commerce operations by connecting store, checkout, payments, ERP, CRM, WhatsApp, media, tracking and automations to sell with more efficiency and less rework.
Online Sales Do Not Depend Only on the Store
Many e-commerce operations have traffic, products and a platform, but lose sales due to failures in checkout, payments, tracking, support, cart recovery, integrations and internal processes. The result is an expensive, manual operation that is hard to optimize.
Integrated E-commerce Operation
I work on the technical and strategic layer of e-commerce: integrations, checkout, payments, CRM, automations, tracking, cart recovery, dashboards and conversion improvement. The goal is to turn the store into a more connected, measurable and efficient operation.
What I implement
Strategy and technology for online sales operations
Integrations between e-commerce, payments, ERP, CRM, support and media
Checkout, Pix, boleto, card, subscription, cart recovery and automations
Conversion, event, funnel, campaign and attribution tracking
WhatsApp, email, CRM and post-sale automations
Dashboards for sales, conversion, average ticket, channels, margin and recurrence
Experience, performance, CRO and operational efficiency improvements
Need to evaluate your company's technical infrastructure or architecture?
Schedule a no-obligation technical assessment to identify bottlenecks, optimize cloud costs, and map an evolutionary roadmap.
Use Cases
Checkout and Payments
Implementation or improvement of checkout with Pix, boleto, card, subscriptions, payment status and automations.
Resultado
Less purchase friction and better synchronization between payment, order and operation.
ERP and CRM Integration
Connection between orders, customers, inventory, invoices, support, campaigns and commercial data.
Resultado
More organized operation and less rework between teams.
Cart Recovery
WhatsApp, email or CRM flows to recover customers who abandoned checkout or product pages.
Resultado
Higher conversion without depending exclusively on more traffic.
Conversion Tracking
Configuration of events, pixels, UTMs, server-side tracking and funnel dashboards.
Resultado
Better reading of channels, campaigns, products and conversions.
Post-sale Automation
Flows for confirmation, order status, support, repurchase, review, NPS or cross-sell.
Resultado
Better customer experience and less manual operation.
Conversion Optimization
Analysis of funnel, pages, checkout, offer, performance and behavior to reduce friction.
Resultado
More revenue extracted from the current operation before increasing media investment.
Common deliverables
- E-commerce operation diagnosis
- Integration and bottleneck map
- Checkout implementation or improvement
- Cart, sale and post-sale automations
- Integration with payments, CRM, ERP and media
- Conversion tracking and dashboard
- Performance and revenue improvement plan
When it makes sense
- The e-commerce operation depends on manual processes or disconnected tools
- Checkout, payment, CRM or support create friction and lost sales
- The company needs to integrate WooCommerce, Shopify, ERP, Asaas, WhatsApp or paid media
- There is traffic, but low conversion or little clarity on the funnel
- The team wants to recover carts, automate support or improve post-sale
- The company needs to better measure CAC, conversion, ticket, repurchase and revenue by channel
When it does not make sense
- When the store does not yet have a minimally validated product, offer or operation
- When the main problem is assortment, price or logistics, not technology
- When the company only wants visual layout without changing funnel, data or operations
- When there is no minimum volume of traffic, sales or data to guide optimization
¿Vemos dónde puede generar más impacto la tecnología?
Empieza con un diagnóstico para identificar la etapa de la empresa, los cuellos de botella y las oportunidades de aplicar IA, software, datos y go-to-market.